

Papillon Cakes is a premium wedding and party cake supplier offering online cake delivery across Dubai and the UAE. Despite their high-quality offerings and strong presence on Instagram, they struggled to generate traffic and sales through their e-commerce website. The majority of their orders came through phone calls and social media referrals, with minimal website engagement. In November 2022, Papillon Cakes approached Prism Digital to revitalize their online presence, drive traffic, and boost conversions through search engine optimization and improved website performance.
Papillon Cakes had an inactive e-commerce website that generated very few conversions, resulting in lost revenue and underutilized digital potential.
The brand heavily relied on Instagram and word-of-mouth referrals for sales, lacking a diversified digital marketing funnel for consistent growth.
The website wasn’t ranking for essential branded and conversion-driven keywords, making it difficult for potential customers to find them organically.
Due to weak SEO practices, Papillon Cakes suffered from limited visibility on Google, missing out on high-intent traffic and sales opportunities.
The website’s sluggish loading times led to a poor user experience, increasing bounce rates and reducing overall engagement.
We focused on optimizing the website to target high-intent, conversion-driven keywords.

In just 5 months, 19.21% of targeted keywords ranked on Google’s first page, including high-conversion terms like best wedding cakes in Dubai, best cake delivery UAE, and best cake shop in UAE.

In just 30 days, Papillon Cakes got 4,012 organic users, which is a huge increase in qualified traffic to the site.

Each month, we generated an average of 1.97K clicks and 117K impressions, enhancing the brand’s presence across relevant search queries.

Our optimization team improved the website’s load speed from 7.33 seconds to 3.4 seconds, enhancing user experience and reducing bounce rates.

Because of these efforts, the number of client inquiries and online sales on both the website and Instagram went up by ten times.
Prism Digital’s targeted SEO and optimization strategy helped Papillon Cakes transform their digital presence. We greatly improved both online sales and exposure by getting on the first page of Google for high-conversion keywords, speeding up the site, and connecting our Instagram efforts with web traffic. This case study demonstrates our expertise in driving measurable growth for e-commerce businesses in the UAE.

AQAAR is a premium real estate developer in the Northern Emirates. Their flagship development, Dusit Thani Residences Ajman, is a branded luxury beachfront residence built in partnership with the internationally renowned Dusit Thani hospitality group.
AQAAR is a leading property developer in the Northern Emirates. Their flagship project, Dusit Thani Residences Ajman, is a branded luxury beachfront residence by a world class hospitality group, Dusit Thani. Aqaar partnered with Prism Digital as its sole integrated digital marketing consultancy for real estate to execute on an end-to-end launch marketing strategy encompassing branding, web development, SEO, performance marketing and PR— with a mission to drive investor lead generation, establish search visibility and capturing market-defining moments of launch.
As a new project in a developing market and no previous digital presence, our aim was to make Dusit Thani Residences Ajman unmissable — in search, on social, and on the ground.

Anta Travel is a travel agency that operates within a very competitive tourism market, especially in the UAE, where travel packages, destinations, and seasonal trips are highly searched.
Although the site offered a wide variety of travel packages, it did not gain popularity initially due to significant technical and structural SEO issues. We wanted to enhance indexing, increase the coverage of the keywords and ensure growth in the organic search.
With effective SEO, Prism Digital helped Anta Travel improve its search rankings, broaden keyword coverage, and drive additional high-quality traffic to its travel packages.

ArkNatural is an eCommerce company that deals with traditional clay and mud-based products. Although the product offering was strong, the site had a problem with visibility as there were several technical and SEO-related challenges.
The intention was to enhance indexing, visibility, and organic performance using a systematic SEO strategy.
An individualized SEO strategy enabled Prism Digital to assist ArkNatural in enhancing the indexing, boosting the organic visibility and getting more targeted traffic on its traditional line of clay products.

Exotica is a high-end flower retailer in the UAE that competes within a very competitive environment.
The main problems of the site before optimization included the lack of keywords in category pages and in meta titles, the internal links, as well as the 404 error on many pages.
In spite of these obstacles, we recorded a tremendous growth in only 6 months through a targeted SEO strategy, which enhanced the site structure, content, and search visibility.
Prism Digital worked with Exotica to enhance the visibility to the search engines, more qualified traffic and internet activity of its high-end services (flowers) through a personalized SEO strategy.

Phone: +971 55 850 0095
Email: sales@prism-me.com
Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to our Privacy Policy and provide consent to receive updates from our company.